As one of the lead sponsors of UEFA Champions League, we designed an immersive, interactive guest experience for 400 exclusive guests invited to the Final. We were able to leverage one of our most important platforms and connect with global markets to deliver best-in-class activations for Pepsi, Lay’s, and Gatorade, while informing on our latest Planet and People initiatives.

Role: Art Direction, 3D Design

CD: Alessio Scalabrini

Agency Partner: Design Group Italia