The world’s most famous venue, refreshed Pepsi style with an all new 8th floor concourse dubbed the Pepsi Fan Base. With an interactive lighting installation that responds to what’s happening in the game (or concert), motion-activated displays, and of course a Pepsi bar, we created a show-stopping installation out of what was once a generic hallway.

Role: 3D Modeling, VR walkthrough, Photo & Video Capture

Team: Amanda Chapin, Alessio Scalabrini, Mark Rakhmanov, Matt Ramirez (Additional Photography)

Agency Partner: Design Group Italia