Hard MTN DEW Activation Toolkit

When Hard MTN DEW launched, we needed a style guide for how sampling activations would look around the country. By introducing dramatic lighting and tying it to black metal and matte black plywood, we created an identifiable, unique look and feel that felt both tied to classic DEW and all-new.

Role: 3D Design

Team: Louis de Villiers, Alessio Scalabrini