Pepsi & Lay’s Champions Collection

With COVID interrupting in-stadium fan experience, we sought to bring the excitement of football to fans at-home with an exclusive merchandise collection for both Pepsi and Lay’s. Intended for fan prizes, the buzz-worthy collection leveled-up typical swag items, making them cool, custom and culturally relevant pieces.

Role: apparel design, graphic design, mechanical + prototype management

Photography: Chris Miggels