PepCity

UEFA Champions League Final Paris 2022

For the 2022 Champions League Final in Paris, PepsiCo hosted over 300 high-profile guests from around the world. With three days of events planned, we made sure guests and visitors had a seamless experience indulging in the world of our brands and football.

We created a bold, recognizable visual identity that could flex across a multitude of media including print, digital, physical, and scenic design. Our inspiration was to create something contemporary, tactical and performance-inspired, with subtle nods to football through patterning and iconography. We also designed and produced small brand activations for Pepsi and Lay’s under the PepCity umbrella.

Role: Art direction, 3D design, graphic design, print mechanicals, vendor management

CD: Alessio Scalabrini

PM: Ben Brechbuehler

Agency Partners: Crush Creative, Perugini Making, Fuse