Launching HOKA’s largest trail franchise in retail and experiential activations. Inspired by the punk-rock spirit of Speedgoat 7, we created a rugged scaffolding world that pinpointed three key terrains Speedgoat is designed for. Including easter eggs from the product creation as well as athletes and wear testers, we brought the spirit of Speedgoat into stores and cities around the world.

Role: Design Lead

Team: Xavier Jacob, Adam Larson, Sara Fiore, Spencer Norawong, Chelsea Boudreau

Agency Partner: Hovercraft