Creating a scalable global toolkit for Tecton X 4, culminating in our largest installation at the HOKA UTMB Mont-Blanc trail race, held annually in Chamonix, France. Inspired by shifting tectonic plates, we created a design language that married the technical capabilities of Tecton with the rugged environment, accenting the tension between manmade and nature, while highlighting key features, athletes, and apparel. In Chamonix, On Top of the World Radio was the glue that brought energy and connection to viewers around the world.

Role: Design Lead

Team: Ploy Delacruz, Xavier Jacob, Adam Larson, Sara Fiore, Spencer Norawong, Susie Rodriguez, Chelsea Boudreau, Thomas Davis

Agency Partner: Article, Juice